For busy executive men over 35 losing their masculine charm

You're 35+, exhausted by 3pm, losing strength every month, distant from your partner. Fix the testosterone crash behind it — in just 90 days.

Start Step 1 of my transformationFree 30-min call · no card · no pressure
Watch: why executive men lose their edge after 35 · 4 min
The 35+ specialists for men

You've tried on your own. It didn't hold.

YouTube workouts, an abandoned gym membership, a crash diet that lasted three weeks. This time you get a specialist and a system built for exactly your situation.

Start Step 1 of my transformationLimited spots this intake
★★★★★ 500+ men over 35 transformed · 4.9 average rating
Why this keeps happening to you

It's not age. It's not laziness.

After 35, stress spikes your cortisol, your testosterone slides, and desk-bound days and short nights wreck your recovery. That's what put the gut on, killed your energy, and took your drive. Every generic plan ignores it. We're built entirely around it.

The gut around your middle goes

We target the stress and cortisol putting it there — so it comes off in your first 90 days and doesn't creep back.

You stop crashing at 3pm

We rebuild your training, food and sleep so your energy holds all day — most men feel it inside three weeks.

You feel strong again

Strength you can use — carrying bags, taking stairs two at a time, keeping up with your kids — rebuilt without wrecking your knees or back.

You get your drive back

Present with your partner and family again, sharp at work again — not the flat, drained version of you that showed up after 35.

The 35+ specialists for men

Find out what's really going on — in one free call.

Thirty minutes with a specialist who'll tell you why the weight, the fatigue and the low drive showed up, and whether we can reverse it.

Start Step 1 of my transformationFree 30-min call
★★★★★ 500+ men over 35 transformed · 4.9 average rating
The proof

Men who got their edge back.

Every one is an executive who started over 35, after other plans failed him. Swap in your own before/after photos and video testimonials here.

Before / After
Rajeev, 42Down 12kg in 90 days — and his deadlift went up, not down.
Fat loss + strength
Before / After
Arun, 38Lost the belly, got the energy back — stronger than at 30.
Energy
Before / After
Sandeep, 49Blood-sugar markers back in range, doctor-approved.
Health markers
Video
Nikhil, 45"First plan I've kept past month two in a decade."
Consistency
Video
Vikram, 51"No more 3pm crash. My focus at work is night and day."
Drive
Before / After
Karan, 36Rebuilt his strength and confidence in a single 90-day block.
Rebuild
The 35+ specialists for men

These men weren't lucky. They were coached.

Every one had written off his strength and edge — until a specialist system gave it back. One free call to start yours.

Start Step 1 of my transformationLimited spots this intake
★★★★★ 500+ men over 35 transformed · 4.9 average rating
The MoreThanFit Method

A specialist system, refined on the 35+ male body.

Every transformation runs on the same method — the one we've spent years tuning for busy executive men. Delivered online: live so you're never doing it wrong, recorded so you're never doing it late.

1. A plan built for the 35+ male body

Stress-cortisol, testosterone and sleep aware — not a generic PDF. We assess your history, habits and hormones, then build your 90-day roadmap so nothing is guesswork.

2. The "real life" nutrition system

Eat normally at business dinners and family meals and still progress — no banned-food lists or crash diets you'll quit by Friday.

3. Train on your schedule

Live sessions for real-time form correction, plus a recorded library so you can train at 6 AM or 11 PM — three sessions a week, whenever the day allows.

4. Weekly check-ins & direct access

We track weight, measurements, food and workouts every week — and you get direct WhatsApp access to your coach for the hard moments. The consistency engine that stops you quitting.

The 35+ specialists for men

Stop cobbling it together from the internet.

Free advice got you here. Book a call and get one plan, built for the 35+ male body, that actually works.

Start Step 1 of my transformationFree 30-min call
★★★★★ 500+ men over 35 transformed · 4.9 average rating
The Triple-Lock guarantee

The one investment in yourself you can't lose money on.

We put the risk on us, not you. Three guarantees, stacked.

Lock 1

14-day refund

If the first two weeks don't feel completely different from everything you've tried, get a full refund. No questions.

Lock 2

Minimum 10 kg in 90 days

Follow the plan and you'll lose at least 10 kg in your first 90 days — a floor, not a hope.

Lock 3

Free until you get there

Hit the check-ins and the plan but not 10 kg? We keep coaching you free until you do.

Fair's fair: the guarantee holds when you attend your sessions, follow the nutrition plan most of the time, and log your check-ins. It's how we protect the result for men who are serious.

Read this before you book

  • We're specialists, not a gym membership. We work exclusively with executive men over 35. If you want a generic plan, we're not it — and we'll be the first to say so.
  • You work with one specialist coach. Paired to you, experienced with men over 35, and overseen by our head of coaching. Never an app, never a template.
  • We take a limited number each month. Specialist coaching doesn't scale to everyone, so intake is capped — and we only accept men we're confident we can transform.
  • The plan is the commitment. Three sessions a week for 90 days. Show up for that, and delivering the transformation is our job — we guarantee it.
The 35+ specialists for men

Not sure you'll fit our system?

That's what the free call is for. We only take you on if we're confident we can transform you — and we back it with our guarantee.

Start Step 1 of my transformationLimited spots this intake
★★★★★ 500+ men over 35 transformed · 4.9 average rating
Coach photo
Who transforms you

A specialist in one thing: transforming men over 35.

You're not handed to whoever's free. You're paired with a MoreThanFit coach who works only with men over 35 — fat loss, strength rebuilds, energy and drive — with every plan reviewed by our head of coaching.

Stress mounts, testosterone slips, and sleep and recovery suffer after 35. A generalist treats that as a footnote. For us, it's the whole specialism — and the reason our clients get results they couldn't get elsewhere.

Common questions

Before you book.

Is the consultation really free?
Yes — a 30-minute call where a specialist assesses your situation and tells you whether our system can transform you. No payment, no obligation, no card.
What makes you different from a normal coach or gym?
We work exclusively with executive men over 35. A generalist trains everyone the same way; we've built one system, refined for how a man's body changes after 35 — which is why it works where others stall.
What's the guarantee, exactly?
Three things: a full refund inside 14 days if it isn't clearly different from everything you've tried; a minimum of 10 kg lost in 90 days if you follow the plan; and free coaching until you hit it if you don't. It's the one investment in yourself you can't lose money on.
Does it really only take 3 sessions a week?
Yes. Three efficient sessions plus a weekly check-in — live for form, recorded so you can train whenever the day allows. Designed around a full calendar, not in spite of it.
I've got a dodgy knee, back or shoulder. Can you work with that?
That's exactly our specialism. Training around the wear a 35+ body carries is central to the method — we build your plan to protect the joints you're worried about.
What if I'm not sure I'll qualify?
The free call settles it. We only take on men we're confident we can transform — so if we accept you, it's because we know the system will work for you.
Step 1 starts here

Book your specialist consultation.

Pick a time below — we'll send a confirmation with the call link. That's the whole ask.

Start Step 1 — free call